WHITE LABEL

Your brand.
Our engine.

Sell BABAV to your clients under your own name. Your logo, your domain, your price. They never see us.
YOUR MONTH · DRAG TO TRY
Clients
150
You charge each
$100$1,000
You pay BABAV
You keep
$199 includes 5 brands, then +$25 each. Usage not shown.
NWManaged by Northwind Social · your team runs this for you
Hi Maya
212Replies (mo)
11Leads
9Bookings
38sAvg reply
Needs you
Approve 2 posts for next week
What Northwind did this month
212Answered 212 messages · Instagram, Facebook, texts
9Booked 9 tastings · Jordan, Sam, Priya + 6
18Posted 18 times · Top: croissant reel · 3.2k views
11Found 11 new leads · 3 ready to buy
Coming up
Today 3 PMCake tasting · Sam Rivera
Tomorrow2 posts go out · Instagram, Facebook
Fri 11 AMConsultation · Dana Wu (AI hosts)
SatWeekly report to Maya
ActivityEverythingNeeds you · 3
Search people, messages, connections
TODAY
Replied to a message · @jess.makes“Do you ship to Canada?” → shared the spring price list1m
New email · tidewater.goods“Wholesale pricing for 3 stores?”4mSale chance
New comment · @olivia.homeOn “Spring glaze drop”: “Do these come in sage?”1hQuestion
Answered a call · (503) 555-0188Booked Thu 10:30 · 3 min call2h
YESTERDAY
Replied to a comment · @hazel.and.hemThanked them for the kind words3h
Post published · @fernandoak“3 ways to style a linen throw”5h
Jess Moreno@jess.makes · Instagram · 1m agoHot · 92
Hi! Do you ship to Canada? 🇨🇦
We do! Canada ships in 5–7 days. Here’s the spring price list → fernoak.com/spring
Amazing. Can I order 12 for a wedding in June?
Write a reply, or let Northwind draft one…
Insights7 days30 days90 days
Overview612 actions
Replies386 people
Posting42 posts
Phone38 calls
Booking11 booked
Outreach86 sent
Leads94 new
SEPTEMBER GOALSEdit
73%
Meetings11 of 15
97%
Sold$4,860 of $5,000
78%
New leads94 of 120
✦ 6 days left — on track for sales.
Northwind PAID FOR ITSELF
99×back this month
Your plan$49
Sold with Northwind$4,860
Overview
WHAT Northwind DID
612actions
Replies212Follow-ups124Emails86Posts42Calls38Meetings11
TIME SAVED41 hrsYou didn’t have to do:
212replies
38calls
42posts
86emails
REPLY SPEED
48stypical reply
faster than 94% of shops
FOLLOWERS
+274to 1,454
FROM HELLO TO SOLD
1,240Reachedposts, replies, outreach
386Talked withreal conversations
94Became leadsshowed buying signs
11Bookedmeetings on your calendar
$4,860Soldfrom 6 of them
✦ 1 in 4 people who talked with you became a lead.
✦ Instagram DMs bring the most sales — keep auto-replies on.
✦ Evenings 6–9 PM are busiest — Northwind covers them.
Connections+ Connect
NEEDS YOU1
Instagram@fernoakStory replies off — sign in again
ON6
FacebookFern & Oak StudioReplied 2m ago
Threads@fernoakPosted 2h ago
Gmailhello@fernoak.coSent 9:10 AM
Phone+1 (833) 505-0560Answered 1h ago
Google Calendarmaya@fernoak.coBooked Dana · Tue
Website chatfernoak.coChatted 20m ago
Northwind APPS
Finder extensionSave leads from any web pageSet up
Compose⌥ Space writes for you anywhere
✦ SUGGESTED FOR YOU
WhatsAppyour buyers ask to textConnect
Pinterestcandles sell on PinsConnect
Instagram@fernoak
Story replies are offSign in again to fix it
WHAT IT DOES
Replies to DMsAnswers every DM in your voiceOn
Replies to commentsPublic reply + hides spamOn
Posts for youNext: Thu 9:00On
Books meetingsRight inside the chatOn
Story repliesThanks people who mention youNeeds fix
DMs commentersPrivate DM after a commentOff
Instagram rule: Northwind can DM someone only within 7 days of their last message.
Page Fern & Oak StudioSigned in Maya · FacebookSince Sep 3
COMING UP HEREOpen in Posting ›
Thu 9:00Fall scentsCarousel · 4
Fri 12:30Behind the pourReel · 0:18
Sat 10:00Weekend marketStory
See activity › Full guide: everything it does + how to set it up ↗
Settings
Search settings — try “reply speed”, “pause”, “hot lead”⌘K
RepliesChanges save by themselves
How it replies
Speed
Style
Emojis
Old messagesAnswer ones that came in before
Fine-tune
DMs
Comments
Mentions
Reactions
STYLE BY CONNECTION
Threads
Instagram
Facebook
WhatsApp
YouTube
Gmail
Do not reply
3 blocked · @spam.shop · +1 503 555 0199 · rival@competitor.com

What your clients see.

Their own dashboard, in your brand. Pick a colour, then click around it.
TRY YOUR COLOUR
Northwind blueMintCoralVioletGold

Four tabs. Your whole business.

Clients
Team
Billing
Branding
Every client in one list. The ones that need you on top.Invite your team free. Pick who works on which client.One bill to you. Charge your clients what you like.Your logo, colours, domain and email sender.
White label
ClientsTeamBillingBranding
6Clients
4Live
713Replies (mo)
60Leads (mo)
38Bookings (mo)
1,904Messages (mo)
862People (mo)
$123Usage spend (mo)
2Needs attention
SortNeeds attentionRepliesLeadsBookingsSpend
FOFern & Oak Studiomaya@fernoak.co212 replies ▲ · 18 leads ▲ · 11 bookings$21.40
TGTidewater Goodsops@tidewater.co64 replies ▼ · 4 leads ▼ · 2 bookingsInstagram signed out$9.80
OCOrtiz Cafésam@ortizcafe.com151 replies ▲ · 9 leads ▲ · 14 bookings$17.10
JHJuniper Homehello@juniperhome.co98 replies ▲ · 22 leads ▲ · 3 bookings$14.60
PPPatel Printsraj@patelprints.com12 replies ▼ · 1 leads ▼ · 0 bookingsover cap $40$41.20
HHHazel & Hemhi@hazelhem.com176 replies ▲ · 6 leads ▲ · 8 bookings$19.30
Add a clientWe email them a one-click login
Their emailClient / brand name
TGTidewater Goodsops@tidewater.co
Needs attentionInstagram signed out · no activity for 6 days
64
Replies
120
Messages
88
People
9
Posts (mo)
4
Leads
$9.80
Spend (mo)
RECENT ACTIVITY Sep 19Replied to 3 DMs on InstagramSep 18Posted “Fall restock” to FacebookSep 18Booked a call with Dana
Remove account
White label
ClientsTeamBillingBranding
Teammates are free and unlimited. You only pay for client brands.
5 TEAMMATES
ALAna Lopez youana@northwind.socialOwnerAll 6 clients
BCBen Carterben@northwind.socialAdminAll 6 clientsManage
CPChloe Parkchloe@northwind.socialOperatorFern & Oak, Ortiz Café, Hazel & HemManage
RoleOperator
AdminAll but ending + cap
OperatorRuns assigned clients
ViewerLooks, can’t change
FinanceBilling only
Choose their clients3 of 6
Resend invite
Pause their access
Remove from team
DSDev Shahdev@northwind.socialViewerJuniper Home, Patel PrintsManage
EMErin Mosserin@northwind.socialFinanceBilling onlyManage
RECENT TEAM ACTIVITY
CPChloe approved 3 replies for Ortiz Café10m
BCBen reconnected Instagram for Tidewater Goods1h
DSDev looked at Patel Prints’ numbers3h
Add a teammate
Their emailNameOperator
Who can do what
OwnerEverything, incl. billing, the spending cap and ending white label
AdminEverything except ending white label and changing the spending cap
OperatorRuns the clients you assign
ViewerCan look at the clients you assign, can’t change
FinanceBilling only · can change the spending cap
White label
ClientsTeamBillingBranding
NEXT BILL · OCT 12$224
White label · 5 brands$199
1 extra brand$25
Usage (within $50 included)$0
Usage this month$38.20 of $50 included
Shared by all 6 brands · after $50 it’s pay as you go · cap $150
Fern & Oak$8.40
Tidewater$3.10
Ortiz Café$6.90
Juniper Home$5.80
Patel Prints$9.10
Hazel & Hem$4.90
Your brands · 65 included, then $25 each
FOFern & Oak StudioIncluded
TGTidewater GoodsIncluded
OCOrtiz CaféIncluded
JHJuniper HomeIncluded
PPPatel PrintsIncluded
HHHazel & Hem+$25
Teammates are always free · your clients never see BABAV or these prices
Spending capStops usage past this each month$150
Visa •••• 4242
White label
ClientsTeamBillingBranding
NameNorthwind Social
LogoNW↑ UploadPNG or SVG
Login addressapp.northwind.social● Live
Theme
BABAV DarkMidnightSlateCarbonLightSand
ColoursPrimary
#5B8CFF
BackgroundCardsTextMuted
FontGeist
Emails fromNorthwind Social
Replies go tohelp@northwind.social
LIVE PREVIEW · WHAT YOUR CLIENTS SEESaves by itself · updates as you type
NWNorthwindOverviewActivityGrowthConnectionsSettings
Welcome back, Maya
Replies this month212
Calls
28
Leads
18
Review replies
$200✓ Saved✓Theme saved · Slate · your clients see it now
SC
Sage & Co
lee@example.com · just added
✓ Invite sent
SL
Sam Lee
sam@example.com · Operator
✓ Invite sent
Midnight
Slate
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