I started BABAV because I was watching people I respect lose two hours a day to DMs they didn't want to read, comments that needed a reply they didn't have time to write, and inboxes that filled faster than they could clear them. None of it was the actual work. None of it was why they started.

The promise of "social media for business" turned into a tax. Reply within an hour or the algorithm punishes you. Post three times a day or you disappear. Be present, be authentic, be everywhere — but also build the actual thing you sell, take care of your family, and somehow sleep. The math doesn't work, and most of the tools that say they'll help just hand you a better-looking content calendar.

I didn't want to build another scheduling tool. The world has enough of those. What I wanted was something closer to hiring a really good ops person who reads your inbox the way you would, replies the way you would, and quietly handles the volume so you can spend your time on the work that actually moves things.

The AI got good enough this year that "a really good ops person" is now a thing you can actually have, for $500 a month, running 24/7, never sick, never burned out.

That's the bet. BABAV is the version of that I want to exist. The model is Gemini 2.5 Flash for the brain, VEO for video, real humans (us) for the supervision and the tuning, and a flat retainer because credits and metered ladders are how SaaS companies trick you into spending more than you meant to.

What I'm not betting on.

I'm not betting that AI is going to replace humans on social. It's not, at least not for the work that matters. The big moments — launching a product, responding to a crisis, calling out a competitor, telling a personal story — those should always be you. BABAV handles the volume so you can be present for the moments. That's the divide, and we hold it carefully.

I'm not betting on this being a $10B company. It might be, eventually. But I'd rather build something 200 customers love and pay us happily than something a million people try and forget about. So we're going to grow slowly, on purpose, and only as fast as we can keep the quality where it needs to be.

And I'm not betting that you'll trust us instantly. You shouldn't. So here's what I can offer:

• The first month has $150 of free usage built in — enough to see what it actually does at full tilt before you've spent more than the retainer
• You can cancel anytime, from the dashboard, no call required, and get the retainer back in 14 days if it didn't deliver
• You have my personal email below. Real one. If something feels off, write me — I read it.

The kind of company.

BABAV is small on purpose. Probably always will be. I want this to be the kind of place where you talk to someone who's worked on your account for two years, not a ticket system that routes you to a different person every time. We're going to hire carefully. We're going to charge fairly. We're going to be honest about what's working and what isn't.

The Portland part isn't an accident either. The pace here lets us think before we ship. There's no exit-by-Q4 energy. We're playing a long game with people who have long games of their own.

If any of this sounds like the kind of partner you want running your social ops — book a call. If it doesn't, I genuinely hope you find the right fit. Either way, thanks for reading this far. Most people don't.